As a business owner, even if you aren’t selling a physical product on-line, it doesn’t mean you aren’t selling anything. You are still selling your business or service you’re offering to potential customers.
The internet is one of the first places people turn to when they are looking for products or services, usually via Google. If you don’t have a website your business will never be found and could remain unknown to the potential customers looking for a business like yours.
It’s good to remember that a website is available 24/7 365 days a year. This means that your website can be working for you, no matter the time of day (or night).
You may not feel 100% comfortable with new technology, but there’s no avoiding that we’ve moved into a digital age where people are always connected to the internet. As a result, most people expect a business to have a website. Businesses that don’t have a website might be viewed as old fashioned and lose the opportunity to connect with their potential audiences.
So, the answer to ‘do I really need a website’? Is yes.