Undo – Branding & Logo Design

Undo is a new Yoga Studio & Treatment Room based in Kenilworth, Warwickshire.

The word ‘Undo’ in Japanese can mean ‘exercise’ or ‘training’ and in this instance, it is used to imply the ‘undoing of stress’ or ‘undo the day and relax’.

The logo needed to be type only with no imagery.  A very fluid circular font style was used in conjunction with the arrow to show the flow of martial arts, yoga etc.  It also conveys the theme of both being able to unwind or to train.