Old School of Driving – Website,Logo Design & Advert

Old School of Motoring approached me to create a full visual identity that would reflect their friendly, professional approach to driver training. I began with a vibrant, modern logo design that subtly incorporates an aerial view of a smooth, winding road into the letterforms. The colour palette was inspired by the recognisable red, amber and green of traffic lights – instantly relevant to the world of driving, and giving the brand a bold, energetic presence.

The website was built with clarity and user experience at its core. Clean navigation and strong calls to action make it easy for learners, returning drivers, and those interested in instructor training to find exactly what they need. The site is fully mobile responsive and designed to appeal to a wide age range, from young learners to mature clients looking to refresh their skills.

To support offline promotion, I also designed a bright, eye-catching advert specifically for placement inside local taxis. The ad uses the same traffic light-inspired branding and clear messaging to raise awareness of the school while people are on the move – the ideal moment to consider learning to drive or boosting confidence behind the wheel.